Sales & Marketing Executive

Employer Irish Wheelchair Association
Job Type Communications Digital Marketing
Location Dublin and the East
Specific Location Dublin
Salary €35,000 - €45,000 depending on experience
Closing Date 20/04/2018


Reports to: Commercial Director

Location: Clontarf

Job specific: Permanent role with a requirement to travel to Roscommon & around Ireland on a regular basis.

Overall Purpose of Job:

As a key member of the new Commercial Development Directorate the Sales & Marketing Executive will help to develop and deliver a sales and marketing operational plan for the Irish Wheelchair Association (IWA). The initial focus of the role will be to drive income and bed nights at IWA’s Holiday Centre Cuisle; with success in this task, the role will expand to include other commercial opportunities within IWA. This is a highly target focused role requiring excellent sales and relationship skills, lots of energy and an ability to work under pressure to tight deadlines.

Cuisle Sales & Marketing

  • To drive sales of bed nights in Cuisle Respite & Holiday Centre (Roscommon) to deliver > 90% capacity in each year
  • To increase the number of sales enquiries to Cuisle from marketing activity including digital and face to face marketing
  • To build strong working relationship with Cuisle management and staff to ensure commitment to the sales & marketing plan and to understand opportunities and barriers to achieving capacity
  • To drive awareness & understanding of the Cuisle “offering” among respite and holiday decision makers & influencers within IWA, within the disability sector, within the HSE and in the wider public
  • To build strong face to face working relations with potential and existing guest groups to ensure repeat business utilizing existing CRM system

IWA Sales & Marketing

  • To help develop and deliver sales & marketing plans for IWA Commercial Directorate
  • To develop sales and marketing metrics for Cuisle and other IWA operations and to deliver on those agreed KPI’s
  • To report monthly to the Commercial Director on new business and sales leads developed.
  • To liaise with the Communications Department in the development of PR & Communications needs
  • To help identify commercial opportunities for IWA across the breadth of our operations


The Sales & Marketing Manager will be required to liaise daily with Cuisle Management. In addition the role will require regular liaison with the Communications Department, Community Support Directorate Service Co-ordinators and managers, Assisted Living Service Co-ordinators and managers, Retail Supervisors and the Transport Department with regular updating of the Commercial Director

Main Duties and Responsibilities:

  • Responsible for the development and roll out of a best-in-class marketing and sales plan for Cuisle (& IWA) in conjunction with Cuisle Management and the Commercial Director which will achieve aggressive sales targets
  • Responsible for building excellent internal stakeholder relationships with Cuisle management, Commercial Directorate and the wider IWA management structure
  • Responsible for building on the excellent existing and potential sales relationships within the disability sector and the HSE
  • Assist the Commercial Director with other sales & marketing objectives as required

Person Specification:

Training, Experience and Qualifications

  • At least 3 years sales and/or marketing experience
  • Candidates with sales & marketing experience in the hospitality sector would have a distinct advantage
  • A marketing and/or business degree
  • Face to face / business to business sales experience
  • Digital marketing experience would be an advantage

Knowledge and Skills

  • Excellent sales skills and experience
  • Excellent relationship builder
  • Excellent communicator
  • Understanding of hospitality/residential care marketing
  • Understanding of respite market would be an advantage
  • Understanding of the disability sector
  • Full driving licence required


  • A focus and desire to delivering results is the key competency to this role
  • Influencing people through relationship building and excellent communication is important
  • Adaptable both in one’s resilience and the ability to be innovative in ones approach to reaching the targets


  • A self-starter with a strong target and results focus
  • Open and honest communication
  • Likes to work at pace
  • Displays energy and commitment

Remuneration & Benefits:

  • Salary on commencement will be in the range €35-45k depending on experience
  • Company Car or Car allowance (Company fuel card will be supplied)
  • Vouched expenses
  • Excellent working conditions
  • Training & development opportunities
  • 25 days annual leave
  • Access to our Defined Contribution Occupational Pension scheme and group VHI & HSF Health Cash Plans
  • Employee Assistance Programme
  • Employee discount for IWA Gym
  • Free on-site parking

This job description is a guide to the general range of duties and is not intended to be either restrictive or definitive and may be subject to periodic review.



The closing date for applications is Friday 20th  April 2018 at 5pm; CV’s and Cover letters should be emailed to [email protected].

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