Press Officer – Advocacy

Employer Early Childhood Ireland
Job Type ALL COMMUNICATIONS JOBS Advocacy Communications Marketing Policy PR
Location Dublin and the East
Specific Location Tallaght, Dublin 24
Salary A salary in the range of €35,749 – € 45,616 is offered. The agreed salary will be commensurate with qualifications and experience.
Closing Date 30/10/2018
Application Form/Job Description Press-Officer-Advocacy_Job-description.docx 228.08 kB



Early Childhood Ireland (ECI), the representative and support body for early education and care in Ireland, wishes to appoint the following:

Press Officer - Advocacy (full-time, permanent)

The post holder is responsible for driving Early Childhood Ireland’s advocacy media work. Reporting to the Policy and Research Manager, the Press Officer will consolidate and grow the organisation’s presence in local and national media. The role entails a range of responsibilities, from preparing press releases and organising interviews, to liaising with media contacts and monitoring media coverage of the organisation. Using a variety of methods, Press Officer will need to highlight the needs of Early Childhood Ireland’s early years member settings, to promote positive policy changes which will benefit the children and families served by the sector.

The successful candidate will have at least 2 years' experience in a comparable role, with a demonstrable understanding of and relationships with Irish media, as well as a track record in gaining strong coverage of complex issues.  S/he will have excellent organisational, communications and interpersonal skills and be dependable and flexible.

Organisation: Early Childhood Ireland (ECI) is the leading organisation in the early years sector. We represent 3,800 childcare members, who support over 100,000 children and their families through preschool, afterschool, and full day-care provision nationwide.

Job Purpose: The overall purpose of this post is to consolidate Early Childhood Ireland’s existing position as a significant voice policy influencing for our sector. The specific purpose it to strengthen our public communications to gain public support for recognising children’s right to early care and education and increasing public investment in early years provision. The post holder will be responsible for implementing a local and national media strategy which will consolidate Early Childhood Ireland’s position as the leading voice of the sector. The Press Officer will also play a key role in understanding and monitoring members’ advocacy concerns, with a view to communicating these to stakeholders and the wider public.  The role is demanding, and will require the holder to be both proactive and reactive in working to progress the key advocacy aims of Early Childhood Ireland.

The position will contribute to the implementation of Early Childhood Ireland’s Strategic Plan, focusing particularly on the achievement of the organisation’s overall advocacy objectives.

The Press Officer is a member of the Policy, Advocacy and Communications (PAC) team, but serves as a resource and contributor throughout the organisation.  The PAC team works together in a collaborative and creative way to communicate and advocate for Early Childhood Ireland’s growing membership base.


The Press Officer will have the following responsibilities:


  • With the Director of Policy & Advocacy develop a media plan for Early Childhood Ireland’s advocacy work, which incorporates our key policy messages, as well as ensuring a strong link with members concerns and interests.
  • Plan and implement communications initiatives and campaigns for members through, for example, but not limited to, member surveys, videos and other methods.
  • Promote the organisation, its members and the sector at relevant external events.
  • Contribute to our management of critical events or public concerns.


  • Implement an ambitious media calendar for Early Childhood Ireland, which incorporates monthly local and national print and broadcast media actions.
  • Establish relationships and consolidate existing ones with a wide range of social affairs and other journalists working at local and national media, in both print and broadcast.
  • Edit and produce the monthly Advocacy in Action ezine, to make the organisation’s advocacy work visible to members and decision makers.
  • Drive the media activities around key events such as, but not limited to, the annual conference and the Budget submission process and response.
  • Prepare and disseminate timely and accessible advocacy related press statements on a proactive and reactive basis
  • Contribute to both in-house and external publications.
  • Evaluate the impact of Early Childhood Ireland’s communication activities and identify relevant and emerging trends.
  • Work alone and with other PAC team members to identify and respond to communications opportunities.
  • Identify ongoing strategic advocacy communication opportunities for the organisation and its members.
  • Develop innovative and creative ways of preparing communication materials.
  • Communicate and disseminate organisational learning into key messages and products for a range of media (web; publications etc.)
  • Keep up to date with policy and advocacy developments relevant to early childhood care and education in Ireland, Europe and other selected countries.


  • At all times undertake the role in a professional manner, maintaining a high-quality standard of work, in accordance with the aims, values and ethos of Early Childhood Ireland.
  • Undertake any other such relevant duties as may from time to time arise and are considered appropriate.

Person Specification

All of the following requirements are essential, unless marked with a * when they are deemed desirable attributes.

Education and Qualifications

  • A Level 8 Degree or equivalent academic qualification
  • Masters level qualification in a relevant field*

Knowledge and Understanding

The post-holder should have a demonstrable understanding and experience of the following-

  • The media environment in Ireland
  • Relationships with online, print and broadcast journalists, researchers and producers
  • Dealing with media queries
  • Pitching stories to the media
  • Drafting and disseminating press releases
  • Public affairs in Ireland*

Skills and Experience

  • At least 2 years' experience in a comparable role
  • An established track record in writing about and positioning complex causes
  • Understanding of developing and implementing proactive and reactive media strategies
  • Ability to articulate, write effectively and produce multi-platform content for external communications, including speeches for events, press releases, blogs, ezines and social media
  • Very strong writing skills and can translate policy content into compelling messages
  • Strong technical ability, with experience of MailChimp and Survey Monkey
  • Experience of using Photoshop or similar*

Personal Attributes and Qualities

  • Strong interpersonal and relationship building skills
  • Ability to take initiative and potential to provide leadership when needed
  • Excellent organisational skills with the ability to meet tight deadlines and multi task
  • Dependable and flexible
  • Creative and analytical
  • Able to think strategically
  • Constructive
  • Good judgement

Terms and Conditions – Press Officer - Advocacy

EmployerEarly Childhood Ireland

Location Tallaght, Dublin 24

This is a full-time post reporting to the Director of Policy & Advocacy.  The contract is permanent and the probation period is six months.

A salary in the range of €35,749 – € 45,616 is offered.  The agreed salary will be commensurate with qualifications and experience.

A pension contribution of 6% on successful completion of probation period is provided.

There is a holiday entitlement of 21 days.

Hours of Work:  35 hour working week.  The position will require participation in media work, meetings and events in the evenings and at the weekends.  You must be willing and able to work outside office hours as required.

Garda Vetting is a requirement of this post.


To apply, please submit an up to date CV and letter of application via email to Jenna Goodwin - [email protected] before 12.00 noon on Tuesday 30, October 2018.  The CV should be no more than three pages long. Interviews will be held during the week of 12 November 2018.

Shortlisting of candidates may apply and will be based on the Job Description and Person Specification.  Candidates may be asked for further information or to undertake other tasks to assist in the assessment process.

Only registered members can apply for jobs.